LIIAR

 

Language- conventions used to get a message across to an audience. Colours and image placement are key factors of the language of media, as they help us understand the concept of the product. You will be able to know and understand the meaning of a message from the layout, design, imagery, photography and theme. The composition of colours, connotations are all very crucial things in the language of the product as they help you understand the key aspects of what is going to be shown to you.

 

Institution- any organisation that helps produce the product. People who work to promote the product to a point where many people know of the product. In the institution your ideology will be good and you will want to create better for the product.

 

Ideology- values and beliefs. It is what makes us, us.  Helps us understand things and to create stories and understand values. We have certain attitudes towards different things and different ways to present ourselves throughout society. It is our own individual belief.

 

Audience- groups or individuals, which will read the text. The target audience has to suit the product and for it to be fitted to them. The colour’s have to be inviting to the correct target audience. The language throughout has to suit the product, so essentially it is suited to the target audience.

 

Representation- everything mixed together to create success in the product. It is why everything happens and what message it give and why everything is on the mag. It is how something on the magazine or the full magazine is represented to the consumers.

 

Joop, Real Men Wear Pink- this advert is basically saying that if you wear pink as a man you will get a women’s attention because it is not a stereotypical colour a man will wear, it tends to be related to women. The statement they use is ‘Real Men Wear Pink’ which is very bold, the connotations you get from this is that if you don’t wear this you’re not a real man.